Audi Approved

Challenge:

Buying a used car doesn’t feel as special as buying a new one. It’s all warranty messages, multi-point checks, and people doing a thumbs up sat in various car models. Audi wanted to side-step all that and tempt buyers of used Audis away from Cars 4 You dot com.

Solution:

A test-drive in your minds eye, an invisible car, and the reassurance that it doesn’t have to be new to everything you dreamed of.

Shortlisted for Best International Film at the 2018 Kinsale Awards

BBH 2018