MINI + Dakar 2016
Challenge:
Get people excited about MINI’s 2016 Dakar Rally adventure and the MINI racing debut of a rising rally star. And link it all back to MINI’s high-performance John Cooper Works range.
Solution:
A series of films that reveal the extraordinary feats of endurance that inspire both man and MINI to push themselves to the limit.
Harry Hunt and MINI Countryman have a mountain to climb.
Harry Hunt and MINI Cooper versus zero visibility.
Harry versus the Heat of the toughest race on earth.
MINI @ Dakar feature webpage
