MINI

Hipster Edition

Challenge: Use the annual April fools brief (so beloved by car brands) to bolster the brand values of the most customisable car on the road.

Solution: A highly customised limited-edition MINI, that takes niche to the next level.

Recognition: Picked up by TopGear, MSN, TechCrunch and T3. Also became MINI’s most shared social activity in 2016

Iris (2016)