Audi Approved Used

Challenge: There's no rational reason to buy an Approved Used Audi over an Audi from a generic used car supermarket. They both come with a warranty, and they both go through the same rigorous checks. The challenge was to make buying from Audi feel like a more premium, more authentic Audi experience; something that felt closer to a new car experience than a used one.

Solution: A film that captures the sense of anticipation you get when you know doesn’t have to be new to be everything you imagined.

TV / DIGITAL

DIGITAL: brought to life in type animation.