MINI – Dakar 2016

Challenge: Rev-up excitement for a MINI team facing a massive challenge. The Dakar Rally is one of the toughest motorsport events on earth, and our job was to bring the realities of such a fearsome event alive. And at the same time, introduce a rising talent in the world of rally hoping to make his mark in the desert.

Solution: Push man and MINI to the limit through a series of filmed challenges designed to show what both are up against. The films were promoted on the MINI website and shared via email to MINI fans throughout the 15 day event.

Iris (2016) 

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