HELLMANN’S

BBQs love Hellmann’s

Challenge: Hellmann’s wanted to bust out of the condiments aisle and into your BBQ recipe book a range of new recipe ideas with their mayo at their heart.

Solution: A full 360 campaign platform to put Hellman’s firmly on the BBQ shopping list, with a sizzling website full of tips and recipes, iconic print ads, an irresistible promotion and a suite of reasons to break out the barbie direct to your inbox all summer long.

Inferno (2016)

Website

Print visuals for the promo