Audi Q3

Challenge: The new Q3 was better than its predecessor in every way. Bigger inside, sharper outside and full of advanced tech previously only found in larger, more expensive Audi Q models. So how do you show that a Q that’s just as at home on narrow city streets is just as safe, stylish and impressive as its bigger brothers?

Solution: Big at heart – a campaign that doesn’t even mention small or compact, and instead shows that ‘bigness’ is a feeling.

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