Coleg Gwent

Challenge: Promote adult learning courses in a way that cuts through the beige and cliches of typical educational marketing

Solution: Rather than just acknowledge and empathise with the barriers to adult learning, we took the approach, we use hyperbole and humour to skewer the idea of barriers to becoming your best you to the extreme. The idea was to cut through and make the idea of staying stuck feel ridiculous, and the ease of doing something about it feel irresistible.

Results: 1.6m impressions on Social (16% above planned) and 3,750 clicks to website (106% above planned).

TV / VOD / RADIO / PRINT / OOH / SOCIAL / DIGITAL.