Coleg Gwent

Challenge: Coleg Gwent offered free and flexible adult learning courses, but for adults juggling jobs, bills and family, going back to education can still feel like a pipe dream. How do you cut through the beige of typical education marketing, to make taking the plunge feel totally doable?

Solution: Skip the slightly patronising, wishy-washy motivational speech, and take a lighter, more humorous approach. Make staying stuck in a situation that doesn’t inspire you look gently ridiculous, and make doing something about it seem irresistible.

Results: 1.6m impressions on Social (16% above planned) and 3,750 clicks to website (106% above planned).

TV / VOD / RADIO / PRINT / OOH / SOCIAL / DIGITAL.