myAudi

Challenge: myAudi was a smart connected car platform with lots of tricks up its sleeve, but its benefits were buried in connectivity jargon, nestled away in owners’ manuals. We needed to let more of them know that their Audi was more intelligent than they thought and that it could make life easier for them.

Solution: Switch on myAudi – an introductory film and web page that turned connectivity jargon into tangible everyday driving hacks for busy humans.

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