Nissan Electrified Range

Challenge:

Nissan had fallen well behind in the EV race, despite being the first to bring a mass-produced EV to market way back in 2010.

With the launch of three brand new electrified models in 2022, a comeback for the pioneers of electric motoring was well overdue.

Solution:

Who said electricity can’t? A challenge to the perceived limitations of electrified driving and a suite of TV ads for three new models with pioneering powertrains.

My role:

TV script writing and ideation and copywriting across all digital and social messaging.

Nissan United, Paris (2022)