Hellmann’s

Challenge:

Hellmann’s wanted to burst into BBQ season by making themselves more than a bit on the side. With a range of fresh new BBQ recipes featuring Hellmann’s as an essential ingredient, they needed to spread the word.

Solution:

BBQs love Hellmann’s — a multi-channel campaign that put Hellmann’s at the heart of the summer sizzle-fest, and an immersive website full of mouth-watering inspiration.

Inferno (2016)