Hellmann’s

Challenge: For BBQ season 2016, Hellmann's wanted to expand beyond the condiment aisle to position their mayo as a key ingredient in a range of new BBQ recipes, not just a dollop on the side.

Solution: A classic visual pun that melds Hellmann’s iconic packaging with mouthwatering BBQ favourites. Print and poster executions were further supported by timely BBQ tips and recipes and the chance to win the ultimate Hellmann’s BBQ experience.

Inferno (2016)

PRINT / ONLINE / PROMOTION / EMAIL