Nissan Electrified Range

Challenge: By 2022, Nissan had fallen behind rivals in the EV race. Their comeback included a range of electrified innovations designed to excite both EV sceptics and EV converts. But having been away from the EV market for so long, they needed a bold challenger proposition – one that was versatile enough to appeal to both audiences and introduce multiple technologies.

Solution: Who said electricity can't? A campaign platform built on dismantling myths about electrified driving through Nissan Innovation.

My role: TV script-writing and ideation, copywriting across digital and social.

Nissan United, Paris (2022)

TV / DIGITAL